- March 14, 2020
- Posted by: The-Distributor
- Category: Franchising, Uncategorized
Beyond making money, it is important to know what purpose your brand serves. Knowing what problems your brand helps solve for its customers is key to building a strong, profitable brand. If you don’t know where you are going, any road will get you there.
Having a brand promise of what success looks like allows your organization to remain focused on the bigger picture. Making progress toward the brand promise of a brand is not easy. It does not come without sacrifice and a lot of hard work. To become successful again, after finding you have a distressed business, you have to let go of the norms and embrace even more discomfort. Continuing down a broken road will not ensure success in the future.
- Growth through innovation/creativity:
Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.
- Increased profits:
The corporation will experience an increase in profits due to savings in operating costs as well as sales from new products, services and ventures.
- Higher business values:
The link between profits and business value means that the moment a corporation creates a new sustainable level of profit, the business value is adjusted accordingly.
- Lower staff turnover:
This, combined with the culture that must exist for innovation and creativity to flourish, means that new employees will be attracted to the organization.