pricing games: lowest price doesn't always win surface transport & logistics

Success and double-digit sales growth comes with a cost: having the lowest prices does not guarantee they’re all gonna come running to your website. 

Well, they may stop by and take a gander. That doesn’t mean you’ll win their trust or their sales. It takes a lot more than driving your prices down to steal business from your competitors. Believe us, we’ve tried back before the internet was even much of a thing. Having such small profit margin means you’re skating on thin ice. One small Covid and you’re in trouble. 


Are you utilizing customer service properly? Too many companies focus on price, which means that the numbers can take a long time to rise. Don’t be held back by jumping into the Fight Club of pricing. You can corner more of the market if you have the ability to be more mobile; and you can’t be more mobile with less money. 

  • Improve sales and operations through service planning:

    The team focusses their efforts on a few of the highest-value service levers in order to review the current process, and to identify gaps in the planning infrastructure.

  • Determine the right style for you:

    Excessively insane, over the top customer service doesn’t always fly at every business out there.  Sometimes you gotta be a little more… raw.  It has to be incredible, but believable.

  • Optimize for perfect order planning:

    Once things change, business will turn around. The team can focus on resolving issues related to higher-than-normal orders and lead times, which can stress the entire supply chain and lead to delays in servicing consumers or clients.


Honestly, it’s not always  cutting edge technology that is required to turn a business around. Everyone knows that the systems have to be updated, but that’s not always the reason things go the negative way. Through proper workload management using the right procedures, and follow through, you can be on the right track.

Allow your workers to be involved in the job instead of feeling like they have been made redundant.


You can make sure your employees are more empowered; you can turn on your management pazazz instantaneously whenever needed. Most owners and managers just forget along the way as they get caught up in the day to day drudgery. 

Our efforts vastly improved the company’s planning and execution functions, create and implement a new service policy that can account for streamlined order preparation processes and reduced distribution times.

By the numbers, we made  a difference:

  • Reduced lead time by 43%
  • Decreased variability by 50%
  • Lowered the risk of back-order by 95%
  • Increased stock for finished goods by 10%